How Trademark Works And Why It Is Important For Businesses
How Trademark Works And Why It Is Important For Businesses Introduction A trademark is one of the most valuable assets a business can own. It represents a company’s identity, including its name, logo, slogan, or unique design, and distinguishes it from competitors in the marketplace. Understanding how a trademark works and why it is essential helps businesses protect their brand, build credibility, and prevent others from misusing their identity. For businesses of all sizes, trademark registration provides legal recognition and long term security for their most important brand elements. trademark How a trademark works A trademark works by granting the owner exclusive rights to use a particular mark in connection with specific goods or services. Once registered, a trademark legally prevents others from using identical or confusingly similar marks that may cause customer confusion. Trademarks can include logos, brand names, slogans, product designs, or even distinctive pa...